A Bit About Us
We are proud to present our 60 year's of experience and history which has inherited from father to son , and use that skill to make the most Particular and special artworks for our special and fashionable clients.
Creativity has been the key to Farhadian Gold's success. The combination of modern and classical designs, and our designers creative mind has helped the collections to be a distinguished unique style.
Our Clients support , who would like to browse our inventory from anywhere in the world. shows the improvement in our business with the encourage and positive feedback from them . Our mission is to provide our clients with quality jewelries, in many variations of styles to receive their satisfaction which at the end is our primary goal.
VoyageLA magazine interview with Arin Farhadian
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
We are proud to present our 60 years of experience and history which was inherited from father to son, Farhadian Gold started the activity at 1955 by my father at overseas, he was a good sales man at his time. He always tells story about how basic was making and selling jewelry at that time.
My older brother got involved to the industry by expanding the business to the design and production level. Almost 10 years ago, I joined to them and I became a connection between production and sales.
Now we have two stores and one head office with around 10 to 15 employees. All jewelry production procedures from the first sketch to a finished product are getting done by us.
It’s so much fun to make very customized jewelry. Our Clients support, who would like to browse our inventory from anywhere in the world shows the improvement in our business with the encouragement and positive feedback from them. Our mission is to provide our clients with quality jewelries in many variations of styles to receive their satisfaction which at the end is our primary goal.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Oh no, never. It was a very complicated and hard road. Actually, starting a new business is always hard but when you are in the fashion field, it’s all a different story.
You have to compete with very huge and super skilled companies and this competition makes you to keep your company on top.
One of the biggest challenges is to create relationships with your customers. You have to learn how to stay in your customer’s heart because in this business, people pay by their heart and they purchase when they’re in love with your product.
And we do everything to grow this relationship. We love when we see our customers smile while they’re wearing our product.
So, as you know, we’re impressed with Farhadian Gold – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Our most favorite part is to design and create a new piece and then to see how our followers are expressing their emotions about that piece.
After all the time, effort and love that we put in every single step to make a piece, the most exciting feeling for us to see how happy they are when they are wearing it.
We specialize in putting so many details in a small piece. It’s the little details that paint the big picture to perfection.
The most important thing in our style is to make meaningful jewelry. Every single piece that we made has a unique meaning. Making jewelry is like a painting or statue for us.
So, what’s next? Any big plans?
Our goal is so big. Every single person has to have a meaningful piece of jewelry, a piece that reminds love and happiness to them.
We want to change this industry`s meaning, life is too short to wear boring jewelry.
Our next mission is to grow up more and extend our business nationwide. We like to have activity also in other fields of fashion, I think that would be our next big change.